LET'S CREATE SOMETHING GREAT.

I grew up between São Paulo's concrete and the stories that escaped it: movies, hip-hop, pirated videogames, late-night TV, sports and the sense that Brazilian stories deserved bigger screens. That instinct took me to the New York Film Academy, where I trained as a screenwriter, and then to Google, where I worked on stories people choose to watch.

Over 18 years I've led creative for Google, YouTube, TikTok, Waze, Motorola, and Mercado Livre. Films watched over 100 million times. The award-winning YouTube global Pride campaign with Kobe Bryant and Neymar. Putting the Rio favelas on Google Maps. Making the most-watched Google ad in Brazil. Launching the YouTube brand that reshaped the Latin American market and helped build the Creator Economy. Every project started with the same question: how do you make something for a brand that culture actually wants?

I've done a bit of everything. From creating a brand with Konrad Dantas (Kondzilla) to developing a new worldwide brand system for Nubank with KOTO NYC.

Today I create brands as a Creative Strategist, write original stories for streaming, and make branded content that connects with people's emotions. I work AI-native, with Claude and a stack of custom tools, and I run my practice from São Paulo for clients anywhere.